Live Healthillie
Overcame Technical Challenges, Enhanced System Functionality
Overview
Live Healthillie is your trusted one-stop shop for clean, non-toxic wellness essentials. Facing a fragmented catalog, they required precise product attribution to support smarter navigation and discovery.
The Approach
How we identified problems and implemented long-term solutions.
The Challenge
Unstructured Catalog
Products were inconsistently tagged, making it difficult to build smart filters or a navigable mega menu.
Manual Tagging overhead
Maintaining 20+ attributes per SKU manually created hours of weekly overhead and increased error risk.
Missed SEO Opportunities
Without structured data, the brand missed opportunities to capture long-tail traffic.
The Solution
Clean Attribution Infrastructure
Standardized product attribution across 500+ SKUs, structuring over 20,000 attributes.
Smarter Navigation
Launched a new mega menu and filtering experience driven by SEO-informed categories.
Automation and Consistency
Implemented a managed system for tagging, eliminating manual work as the brand scaled.
Final Impact
Partnering with Aquifer Growth enabled Live Healthillie to structure over 20k product attributes, saving 10-15 hours of manual work each week and significantly improving organic traffic.
